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This is a tag management system. Tags can be integrated centrally via a user interface using the Google Tag Manager. Tags are small pieces of code that can track activity. Script codes from other tools are integrated via the Google Tag Manager. The Tag Manager allows you to control when a specific tag is triggered.

This is a service that provides increased security and performance to websites. For example, Cloudflare offers a Content Delivery Network (“CDN”) to improve website loading times. The use of a CDN enables the user to make content available for retrieval more quickly using regionally or internationally distributed servers.

This is an analytics service. The service makes it possible to measure traffic and engagement on websites and mobile apps across devices using customizable reports.

This is a web analytics service. It is used to collect data about user behaviour. Hotjar may also process information you provide as part of surveys and feedback features included on our website.

This is a tracking technology offered by Facebook and used by other Facebook services. It is used to track visitors' interactions with websites ("events") after they click on an ad served on Facebook or other services provided by Meta ("conversion").

This is an advertising service. This service can be used to show users personalized or non-personalized advertising.

This is a remarketing service. Using remarketing, the user can show interest-based advertisements to users of the website on other websites within the Google Display Network (e.g. in Google Search or on YouTube). For this purpose, user interactions are analysed, e.g. about the products and services in which a user is interested. This allows the user to be shown targeted advertising on other websites even after visiting the website.

This is a tracking and advertising service.